I tried as much as I can to tell the story through his own voice, his own ideology, his own triumphalism, so it’s Rupert’s cabaret. He’s telling the audience what a fantastic legacy he has left the world and he truly believes it.... Brett (MTC’s artistic director ) was adamant and I agreed it shouldn’t be a lefty playwright beating Rupert around the head and telling the audience with every line how awful he was. That would be boring and predictable.〔(Andrew Taylor, "David Williamson's play about Rupert Murdoch comes to Sydney" ''Sydney Morning Herald'' July 20, 2014 ) accessed 7 Feb 2015〕

The more I read the less I thought he was just a businessman interested in profits. He’s interested in power and not just for its own sake. He believes his ideological message is necessary for the world to learn. He’s a quasi-politician, he’s an ideologue and he wants his opinion to be taken notice of. In his head, he’s beneficial to the human race because his support for free market economics has allowed people in places like China and India to rise out of poverty.〔(Matthew Knott, "Rupert on stage: Williamson’s happy, but will the Murdochs like it?", ''Crikey'', 30 Aug 2013 ) accessed 27 Jan 2014〕

The insignificant little hunchback by a combination of cunning, boldness, utter ruthlessness, charm, when necessary, and a sense of timing becomes King of England. Rupert, of course, hasn’t murdered his brother and seduced the wife of the man he’s just murdered within the first 10 minutes of the play, but then Richard comes to a grisly end, whereas Rupert survives everything and his share prices and fortune keep rising. So in that sense his story is even more remarkable.〔(Matthew Knott, "Rupert the ‘insignificant hunchback’? Williamson on Murdoch’s cabaret", ''Criket'', 16 July 2013 ) accessed 27 Jan 2014〕